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Yahoo Buys Koprol, a Location-Based Social Network

Yahoo Buys Koprol, a Location-Based Social Network

Yahoo introduced this day that it has obtained Koprol, a location-based social network in Indonesia. The service is alike to Foursquare and Gowalla, sustaining users to connect and allot photos, reviews and other information in real-time utilizing their mobile phone browser.

This result is principally interesting in the context of Yahoo’s new partnership with Nokia. Yahoo tells it plans to continue to invest in the thriving Koprol service, including mobile applications, like its newly launched app for the BlackBerry.

Yahoo declares that the company “is focused on providing personally relevant content to its global users on multiple devices and access points” and that it plans to “leverage the rich community of information generated by Koprol users to make its properties and applications, including its homepage and media and communications products, even more locally relevant.”

Although, it’s unclear why Yahoo is making this type of result. It might be a strategic move for Yahoo’s Asia region, and the company might not intend to grow the network beyond the area.

How or if Koprol would hook into Yahoo’s other location-based tools and APIs, like Fire Eagle, hasn’t yet been revealed.

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June 4th, 2010 — by Apri Top

 

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